Autoabi TallinnasRoadside assistance and towing, Tallinnautoabitallinnas.eeAutoabi Tallinnas: from 47 to 389 calls a month
Autoabi Tallinnas, a Lasnamäe roadside assistance company founded in 2011, grew calls from its website from 47 to 389 a month with a phone-first site and a page for every breakdown.
“People who are stuck on the ring road at 2am don't read, they press call. REND understood that from the first meeting, every screen has our number on top and the minutes we need to get there. Before it was mostly insurance companies sending us work. Now drivers find us themselves, 389 calls in October from the site alone. My dispatchers are busier than ever and I'm not complaining!!”
Results
Where they started
Margus Toomsalu, a bus electrician by trade, founded Autoabi Tallinnas in Lasnamäe in 2011. Its technicians start cars, open locked doors, bring fuel, change batteries and tyres on the spot and tow on a flatbed.
In January 2025 the website brought 47 calls a month. Drivers who searched “autoabi” on their phone called whoever came up first.
How we helped
- Weeks 1–3
A site built for a phone
Drivers search on a phone, so the site we gave Autoabi Tallinnas loads fast there, with the call button at the top of every screen and the average arrival time, 29.7 minutes from the end of the call, on the home page.
- Months 2–5
A page for every breakdown
We went after every breakdown search with a page: a jump start, a car opening, fuel delivery, a battery swap, a tyre change and towing, each with the price and what the technician does on arrival.
- Months 6–10
A page for every town
We added pages for Viimsi, Maardu, Rae vald, Saue and Keila, each with the arrival time in minutes, and a page for company fleets.
Where they are now
Calls from autoabitallinnas.ee went from 47 to 389 a month, call-outs from 41 to 348 and visits from Google from 318 to 4,417.
Auto Sisepuhastus
Katuseremont Tallinn
Kodukoristus Tallinn