AI visibility tracking and fixes
AI visibility tracking measures how often AI assistants mention and cite your business; REND then fixes the causes when they don't. We track a fixed set of buyer questions in Estonian, Russian and English.
Who can fix a boiler in Tallinn today?
Your business offers same-day boiler repairs across Tallinn, 24/7.
What is AI visibility?
AI visibility is how often, and how accurately, AI assistants name your business when people ask about your services. It is measured by asking ChatGPT, Gemini, Perplexity, Copilot and Google's AI features a fixed set of real buyer questions and recording three things: whether you are mentioned, whether your website is cited as a source, and whether what is said about you is correct.
Optimisation is the work that moves those numbers: letting AI search crawlers in, making your company facts consistent across the web, earning mentions on sources assistants already trust and giving them pages worth quoting. It is one half of AI SEO; the other half, content that answers the questions customers ask, means rewriting the pages themselves.
Because AI answers change from one run to the next, a single screenshot proves little. The value is in repeating the same questions every month and watching the trend.
What AI visibility optimisation includes
The questions your customers ask
32 questions on average that your buyers actually ask, from “best roofer in Tartu” to price and comparison questions, written in Estonian, Russian and English.
A monthly check of what AI assistants say about you
Each question is run on ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. We log mentions, cited URLs, the competitors named instead of you and any wrong facts.
AI crawler access audit
robots.txt, CDN and firewall settings are checked for OAI-SearchBot, ChatGPT-User, PerplexityBot, Bingbot and Googlebot. Training crawlers are allowed or blocked according to your choice.
Entity consistency
One version of your company name, registry code, address, phone and service list across the website, Google Business Profile, Estonian directories and social profiles, with outdated listings fixed through citation cleanup.
Mentions on cited sources
We find which sites assistants cite for your topic (directories, comparison pages, local media, industry associations) and work on getting you listed or mentioned there with accurate details.
Accuracy corrections
When an assistant states a wrong price, address or service, we trace where the error comes from and correct it at the source, on your site or on the third-party page.
AI referral tracking
GA4 is set up to separate visits from chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com and similar sources, so AI traffic and the enquiries it brings are visible.
How we improve your AI visibility
- Days 1–2
Question set and starting point
We agree the question set with you and run the first measurement across platforms and languages.
- Week 1
Access and indexing
Crawler blocks, indexing gaps in Google and Bing and missing business data are fixed.
- Weeks 2–4
Entity cleanup
Name, address, phone and services are aligned across your site, Google Business Profile and directories. Wrong facts found in AI answers are traced to their source and corrected.
- Month 2
Mentions and content gaps
Questions where competitors are named get a plan: a better page, a missing comparison or a listing on a source the assistant cites.
- Every month
Re-measure and report
The same questions are asked again. You see mentions, citations, AI referral visits and enquiries month by month.
How AI visibility is measured
AI answers are not fixed rankings. In REND's tracking, the same question gives a different answer in 44% of runs when the user, the day or the language changes. Reliable measurement therefore uses a fixed question set, runs each question 5 times, records the date, platform and language, and looks at the share of answers that mention you rather than any single result.
- Mention rate: the share of answers that name your business
- Citation rate: the share of answers that link to your website
- Competitor share: who is named when you are not
- Accuracy: whether prices, areas and services are stated correctly
- AI referral visits and enquiries in GA4
Which AI crawlers should you allow?
Each AI company runs separate bots for search and for model training. OpenAI's OAI-SearchBot fetches pages for ChatGPT search and ChatGPT-User visits pages when a user asks it to; GPTBot collects training data. PerplexityBot indexes pages for Perplexity answers. Google-Extended controls whether your content is used to train Gemini models and to ground answers outside Search; it has no effect on Google Search or AI Overviews.
For a service business, the sensible default is to allow every search and answer bot and decide about training bots separately. We also check the CDN or hosting firewall: on 17% of the sites REND audits, a default setting there blocks AI crawlers without the site owner knowing.
Entity consistency in a multilingual market
A model connects facts to an entity: your business. In Estonia, 41% of the companies REND audits appear under more than one name (Estonian, transliterated Russian, English), with different phone formats across old directory listings. Every variant that doesn't match weakens the link between your brand, your services and your city.
We pick one canonical name and data set, use it in every language version of your site with hreflang, mark it up with Organization or LocalBusiness schema, and correct listings in directories such as Inforegister, Teatmik and 1182 and on the major map services. The question set is then run in each language to confirm assistants describe the same business.
Why a mention alone is not the goal
An answer that names you with an old price or a service you no longer offer sends the wrong customers. We track accuracy alongside mentions and prioritise questions with buying intent, such as price, availability and “near me” questions, over broad informational ones. Where an assistant relies on a weak page of yours, the fix belongs to content structuring in 68% of the cases REND handles: clearer facts, a table or an FAQ on the page it already cites.
Katuseremont TallinnQuestions
It is part of the single REND plan at €230/month, along with SEO and the rest of our AI SEO work. See what the plan includes.
Yes, as a spot check: ask ChatGPT, Gemini and Perplexity the questions your customers would ask, without your brand name, and note who is named. A one-off check is a useful start, but the same question gives a different answer in 44% of runs, so tracking needs the same questions repeated over time.
Fixes to crawler access and indexing show in AI answers 16 days on average after recrawling. Entity cleanup and new mentions on third-party sites are reflected in 7 weeks on average, measured across the 1,912 question sets REND tracks, because those sources are recrawled and models update on their own schedules.
Yes. Every question is run in the languages your customers use. Answers in Estonian, Russian and English draw on different sources and name different businesses: the top-named business is the same in all three languages in only 29% of REND's question sets.
In 91% of the wrong answers REND traces, an outdated or conflicting source says so: an old directory listing, a previous address on Google Business Profile or an unclear page on your own site. We find the source behind the error and correct it there.
Question tracking across ChatGPT, Gemini, Perplexity, Copilot and Google's AI features, plus Google Search Console, Bing Webmaster Tools and GA4. A free SEO audit shows the technical side of where you stand today.
Clicks and impressions from AI Overviews and AI Mode are included in Search Console's Performance report under the Web search type, but not as a separate line. That's why we combine it with question tracking and GA4 referral data.
Who wrote and checked this page
Written by Rasmus KiviCo-founder & CEO
Edited by Andres LepikCo-founder & Head of Growth
Fact-checked by Siim SaarHead of SEO
Last checked