Who We Are

REND is an SEO and AI SEO agency with its own web team, at Akadeemia tee 78 in Tallinn.

We started as a rank-and-rent business.

We started with just 9 rank-and-rent sites, then we grew to over 100 sites, and then some of our clients who are serial entrepreneurs (Thank you to you guys! (You know who you are)) saw how good we are at making sites that generate leads, so they asked us to make websites and do their SEO for them long term for new businesses they're launching.

We thought this would be a one-off, but over time we kept getting referred to hundreds of business owners, and also, as AI started to emerge between 2023 and 2025, we started making sure our clients get recommended by AIs like ChatGPT, Gemini, Claude, and those AI Overviews that pop up whenever you search on Google.

As our SEO and AI SEO client list grew, we officially expanded REND and opened the REND SEO Agency.

sites of our own that brought local firms enquiries
9
sites we grew to
100+
business owners referred to us
100s
we started on AI search
2023

Founders

Rasmus Kivi, co-founder and CEO of REND, smiling in a black REND cap and T-shirt against a light grey background

Rasmus Kivi

Co-founder & CEO

Rasmus built the first nine REND sites that brought local firms enquiries himself, on evenings and weekends, and kept going until there were over a hundred. He's the one who decided REND would be judged on leads, not on reports. He still reads every client's monthly report before it goes out, and he'll tell you straight when something isn't working.

Andres Lepik, co-founder and head of growth at REND, with a short beard, smiling in a black REND cap and T-shirt against a light grey background

Andres Lepik

Co-founder & Head of Growth

Andres spent 8 years selling for local service businesses before he joined Rasmus, so he knows what a good lead looks like from the other side of the phone. He runs 83% of REND's first calls. The call you book is with him, and he'll already have looked at your site.

How we work

REND is a small Estonian team that builds and looks after websites for tradespeople, so the phone rings for the jobs they want. We start with the work that earns you the most, make sure the people searching for it find you, and keep improving the site every month. Every enquiry the site brings in shows up in your client portal.

Our team

  • Siim Saar, head of SEO at REND, with stubble, in a black REND cap and T-shirt against a light grey backgroundSiim SaarHead of SEO
  • Kadri Rebane, client success lead at REND, with long light-brown hair, smiling in a black REND cap and T-shirt against a light grey backgroundKadri RebaneClient Success Lead
  • Joonas Virtanen, web engineer at REND, grinning in a black REND cap and T-shirt against a light grey backgroundJoonas VirtanenWeb Engineer
  • Buddy, REND's head of security, a young golden retriever sitting on a sunny stone patioBuddyHead of Security
See the whole team

How we write and check our pages

Every REND page is written by Rasmus Kivi, edited by Andres Lepik and fact-checked by Siim Saar before it goes live. Figures come from REND's own client work; where Google publishes a rule, we check the page against Google's documentation. Each service page shows the date it was last checked, every page is reviewed every 6 months, and a correction sent to i@rend.ee is fixed within 2 working days.

Company details

Brand
REND
Address
Akadeemia tee 78, 13520 Tallinn, Estonia
Languages
Estonian, English, Russian, Ukrainian