Kodukoristus TallinnHome cleaning, Tallinn and Harju Countykodukoristustallinn.eeKodukoristus Tallinn: from 31 to 206 enquiries a month
Kodukoristus Tallinn, a Kristiine home cleaning company founded in 2013, grew enquiries from its website from 31 to 206 a month with a price on every page and its one-cleaner rule explained.
“Our whole idea is one home, one cleaner, the same person every time. Before, I explained that on the phone again and again. REND put it on the website with the prices, from 83 € a visit, and the object card we keep for every home. Now people write already knowing how it works. 127 new homes in October!! I had to hire three cleaners in the summer, didn't plan that at all.”
Results
Where they started
Merike Haljas came from home care and founded Kodukoristus Tallinn in Kristiine in 2013 on one rule: one home, one cleaner. Every home has an object card, and the cleaner leaves three lines on it after each visit.
Most new clients were neighbours of old ones. In January 2025 the website brought 31 enquiries a month.
How we helped
- Months 1–2
A price on every page
We mapped the cleaning searches and gave each its own page: weekly cleaning, deep cleaning, move-out cleaning, post-renovation cleaning, windows and sofas, each with the price: from 83 € a visit up to 60 m², from 5 €/m² for a move-out clean.
- Months 3–5
The rule people trust
We explained the one-cleaner rule, the object card and the four-colour cloths on every service page, and answered the access question: the door code or spare key is written on the card.
- Months 6–10
A page for every town
We added pages for Viimsi, Rae vald, Saue, Maardu and Keila and for new homes in Peetri and Järveküla, where buyers book a post-renovation clean before the furniture arrives.
Where they are now
Enquiries from kodukoristustallinn.ee went from 31 to 206 a month, new homes from them from 19 to 127 and visits from Google from 184 to 2,486.
Kontorikoristus 24
Survepesu Tallinn
Terrassiehitus Tallinn