SEO consulting in Estonia
SEO consulting is expert advice for businesses that do their SEO work in-house. REND gives your team a strategy, reviews their changes and answers questions, including how to turn visits into enquiries.
What is SEO consulting?
SEO consulting means an experienced specialist tells your team what to do for search and in what order, while your own marketers, writers or developers carry out the work. It suits companies that have people to make changes but need direction, priorities and a second pair of eyes.
With REND, consulting starts from an SEO audit of your site, so the advice is based on your data rather than general rules. You get a written roadmap, monthly calls, reviews of planned changes before they go live and answers to questions between calls. It covers technical SEO, content, local search and turning visitors into enquiries.
If you'd rather have the work done for you, the same plan covers full SEO services, and you can move from advice to done-for-you work as your team changes.
What our SEO consulting includes
SEO roadmap
A written plan for the next 12 weeks: which pages to fix, create or merge, which keyword each page targets and what to measure. Priorities are ordered by their expected effect on enquiries.
Strategy calls
Monthly video calls with your marketer, developer or agency to review progress, Search Console data and the next priorities.
Reviews before launch
We check new pages, redesigns, URL changes and copy before they go live, so mistakes are caught before Google sees them.
Developer briefs
Technical issues written up as clear tickets your developer can act on straight away: what's wrong, where, how to fix it and how to test it.
Content briefs
For every new page: the target keyword in each language, search intent, headings, questions to answer and internal links. Your writers produce better pages, faster.
Advice on getting called
Recommendations on calls to action, form length, trust signals and page layout, plus the set-up for split testing your enquiry forms, so more visitors become leads. Campaign landing pages are built by our web design team under the same plan.
Team training
Practical sessions for your team on keyword research, on-page SEO, Search Console and Google Business Profile, in Estonian, Russian or English.
How SEO consulting works
- Days 1–2
Kick-off and access
We agree on goals, get read access to Search Console and analytics, and learn who on your side does what.
- Week 1
Audit and roadmap
We audit the site and deliver a written roadmap where every task has a priority and an owner.
- Every month
Strategy call
We review what's been done and what changed in Search Console and rankings, and set the next priorities.
- Ongoing
Reviews and questions
Your team sends drafts, tickets and questions; we reply in writing with specific changes.
- Every quarter
Progress review
We compare traffic and enquiries with the starting point and adjust the roadmap.
When consulting fits better than full-service SEO
Consulting works best when someone on your side can make the changes: an in-house marketer, a content writer, a developer or another agency building the site. Full-service SEO fits better when nobody on your team has time for it.
Planning a new website? Getting advice before the build is far easier than winning back lost rankings afterwards, and the move itself is covered by our website SEO migration service.
- You have an in-house marketer or developer
- You're planning a redesign or a platform change
- Another agency builds your site and you want an SEO check
- Your team writes content but rankings don't move
- You want to learn SEO and keep it in-house
Turning visits into enquiries: what we advise
Traffic that never contacts you has no value, so our consulting covers conversion rate optimisation alongside SEO. Across the 2,317 websites REND has audited, 87% of service sites lose enquiries in the same four places: the phone number is hidden on mobile, the form asks for too much, prices are missing, or the page doesn't answer the question that brought the visitor.
We review your key pages and forms and recommend specific changes. For forms we set up split tests: half of visitors see the current form, half see a version with, for example, fewer fields or a clearer button, and the winner stays. Then the next test starts, so the form keeps bringing in more enquiries.
- Phone number and button visible on the first mobile screen
- Forms with only the fields you need to give a quote
- Prices or price ranges where customers expect them
- Reviews and real photos next to the button
- Landing pages that match the ad or search that brought the visitor
What to prepare for your first consultation
The more context we have, the more specific the advice.
- Your main services and areas
- Access to Search Console and Google Analytics
- The competitors you lose jobs to
- Recent changes to the site and their dates
- Questions from your team or developer
Katuseremont TallinnQuestions
In Estonia SEO consulting is billed by the hour, at a median of €68 an hour across the 117 agency price lists REND reviewed, with audits priced separately. At REND, consulting is part of the €230/month plan together with the audit and reporting; see pricing for details.
Businesses with an in-house marketer, developer or content writer, companies whose website is built by another agency, and owners who want to understand and steer their own SEO.
Yes. We write technical recommendations as tickets your developer can act on, review their changes before release and join calls when needed.
Yes. Calls, written advice and training are available in Estonian, Russian and English, and keyword advice covers every language your customers search in.
Yes. Training covers keyword research, writing service pages, Search Console, Google Business Profile and reading reports, using your own website as the material.
An audit is a one-time diagnosis of your site with a fix plan. Consulting is ongoing guidance: it starts with an audit and then helps your team carry out the plan and handle new questions.
Yes. If your team runs out of time, we take over the work under the same plan and continue from the roadmap we've already built.
Who wrote and checked this page
Written by Rasmus KiviCo-founder & CEO
Edited by Andres LepikCo-founder & Head of Growth
Fact-checked by Siim SaarHead of SEO
Last checked