Auto Sisepuhastus: from 14 to 106 bookings a month
Auto Sisepuhastus, a Mustamäe car cleaning workshop opened in 2015, grew bookings from its website from 14 to 106 a month with a page and a price for every job it does.

“I polished cars twelve years for body shops before I opened my own hall, so the work I know. The website I did not know at all. REND made a page for every thing we do, interior, leather, smell removal, ceramic, with the price and the hours, and put our work sheet readings there as proof. Now people book a time online and the bays are full most days, also the ozone box which before stood empty half the week.”
Results
Where they started
Kaido Sooväli opened the Auto Sisepuhastus workshop in a 420 m² hall in Mustamäe in 2015. It washes car interiors, cares for leather, removes odours in a closed ozone box and polishes and ceramic-coats paint.
In January 2025 its website brought 14 bookings a month. People searching for “auto sisepuhastus Tallinn” found car washes that do it in an hour.
How we helped
- Months 1–2
A page and a price for every job
We mapped the searches and gave each job its own page: interior cleaning, leather care, odour removal, polishing, ceramic coating and headlight polishing, each with the price, the hours and what the car gets.
- Months 3–5
The work sheet as proof
We put readings from real work sheets on the pages: paint thickness before polishing, ozone left in the cabin and headlight brightness after.
- Months 6–10
Booking and pick-up online
We added online booking and pages for the pick-up service in Rae vald and the rest of Harju County, so a car comes to the hall without its owner.
Where they are now
Bookings from autosisepuhastus.ee went from 14 to 106 a month, cars done from them from 11 to 79 and visits from Google from 96 to 1,327.