Katuseremont Tallinn: from 6 to 43 quote requests a month
Katuseremont Tallinn, a Nõmme roofing company founded in 2006, grew quote requests from its website from 6 to 43 a month with a page for every roof job and a price per square metre.
“Twenty years I do roofs and every winter was the same, the crews sit and wait for April. This year the calendar was full before the snow went. REND asked me what roofs we like to do and built the site around that, eternit, flat roofs, associations. People now write the roof size and material in the first message so I can give a price same day. Should have done it ten years ago honestly.”
Results
Where they started
Hannes Mändla, a roofer with a civil engineering degree, founded Katuseremont Tallinn in Nõmme in 2006. Its two crews repair leaking roofs, replace eternit and flat-roof coverings, fit gutters and insulate attics for houses, terraced houses and housing associations.
Work came from builders who knew him, so it stopped every winter. In January 2025 the website brought 6 quote requests a month.
How we helped
- Months 1–2
A page for every roof job
We mapped the roof searches and gave each job its own page: leak repair, eternit replacement, flat-roof re-covering, gutters and attic insulation, each with the price per square metre and the days on site.
- Months 3–5
A quote form that asks the right things
To turn those searches into prices, the quote form on the site asks for the roof size, the material and a photo, so Hannes names a price on the same day.
- Months 6–10
Pages for housing associations
We went after the searches association boards make with pages on flat-roof replacement and the building notice a new roof structure needs, and pages for each town the crews cover.
Where they are now
Quote requests from katuseremonttallinn.ee went from 6 to 43 a month, roofs booked from them from 2 to 19 and visits from Google from 71 to 986.