Our team

Six people in Tallinn do your SEO, write your pages and answer your calls at REND, plus Buddy at the office door.

Rasmus Kivi
Co-founder & CEO
Started REND with nine sites of his own that brought local firms enquiries, and still reads every client's monthly report himself.
Andres Lepik
Co-founder & Head of Growth
Runs 83% of REND's first calls, so the call you book is with him.
Siim Saar
Head of SEO
Was doing SEO long before AI Overviews showed up, and now makes sure clients show up in both.
Kadri Rebane
Client Success Lead
Runs the free audits and is the first person you'll hear from after signing up.
Joonas Virtanen
Web Engineer
Builds and looks after every client's site, so it stays fast and keeps bringing in enquiries, day and night.
Mikko Laine
Lead Web Developer
Ships the sites, landing pages and split tests: a new landing page goes live 31 hours after you ask for it, on average.
Buddy
Head of Security
Inspects every visitor at the office door. No breaches so far.

Profiles

Rasmus Kivi Co-founder & CEO

Rasmus has built and ranked local service websites in Estonia since 2014. He built the first nine REND sites that brought local firms enquiries himself and grew them past 100, which is where REND's method for Estonian, Russian and English search comes from. He writes REND's service pages and guides, and reads every client's monthly report before it goes out.

Expertise: Local SEO, Site structure, Multilingual SEO, Service pages that bring enquiries
Languages: Estonian, English, Russian

Andres Lepik Co-founder & Head of Growth

Andres spent 8 years selling for local service businesses before he joined REND, so he judges every page by the calls it brings. He runs 83% of REND's first calls and turns what customers ask on them into the questions REND's pages answer. He edits every service page and guide REND publishes, so the offer, prices and promises read the same everywhere.

Expertise: Conversion, Landing pages, Sales calls, Offer and pricing copy
Languages: Estonian, English, Russian

Siim Saar Head of SEO

Siim has done technical and local SEO for 12 years, starting long before AI Overviews appeared. He leads REND's SEO audits, keyword maps in three languages and site migrations. He fact-checks every figure on REND's pages against client data and Google's own documentation before it is published.

Expertise: Technical SEO, SEO audits, Site migrations, Structured data, AI search visibility
Languages: Estonian, English, Russian

Kadri Rebane Client Success Lead

Kadri has run 1,146 free SEO audits for Estonian businesses and is the first person new clients hear from. She sets up and looks after clients' Google Business Profiles and reviews. She keeps every monthly report and every client question on schedule, in four languages.

Expertise: Free SEO audits, Google Business Profile, Review management, Client onboarding
Languages: Estonian, English, Ukrainian, Russian

Joonas Virtanen Web Engineer

Joonas has kept business websites fast and online for 9 years. He builds and looks after every client site REND runs and checks Core Web Vitals on every release. He handles hosting, structured data and security updates, so a client's site never drops out of Google for a technical reason.

Expertise: Core Web Vitals, Hosting and security, Structured data, Site maintenance
Languages: Estonian, English, Finnish

Mikko Laine Lead Web Developer

Mikko ships REND's websites, landing pages and form split tests. A new landing page goes live 31 hours after a client asks for it, on average. He builds every site in Estonian, Russian and English from the first release, with one page per service and area.

Expertise: Web development, Landing pages, Form split testing, Multilingual sites
Languages: Estonian, English, Finnish