Survepesu Tallinn: from 12 to 117 bookings a month
Survepesu Tallinn, a Haabersti pressure washing company founded in 2014, grew bookings from its website from 12 to 117 a month with a page for every surface and a booking form that takes a photo.

“I came from industrial cleaning where every surface has its pressure limit, and that's how we wash roofs and terraces too. REND made a page for every surface with the price per m² and a form where people send a photo. Now I quote from the photo and the vans don't drive around Harjumaa for nothing. Bookings went from 12 to 117 a month. Honestly didn't think it was possible in our trade.”
Results
Where they started
Tarmo Vahtra came to pressure washing from industrial cleaning and founded Survepesu Tallinn at a wash base in Haabersti in 2014. It washes mossy roofs, grey facades, terraces and paving, removes graffiti and opens blocked sewer pipes.
Every price needed a visit, and half the drives ended without a job. In January 2025 the website brought 12 bookings a month.
How we helped
- Months 1–2
A page for every surface
We mapped the washing searches and gave each surface a page: roof, facade, terrace and paving washing, graffiti removal and sewer cleaning, each with the price per square metre and the test square every wash starts with.
- Months 3–5
A booking form that takes a photo
To turn those searches into bookings, the booking form takes a photo of the surface, so Tarmo quotes before a van drives out, and it states the rain rule: a rained-off wash is rebooked free within 24 hours.
- Months 6–10
Pages for associations and towns
We added pages for housing associations and for every town the vans cover, and the free roof measuring visit.
Where they are now
Bookings from survepesutallinn.ee went from 12 to 117 a month, wash jobs from them from 8 to 71 and visits from Google from 83 to 1,251.