Tallinn TorutöödPlumbing, Tallinn and Harju Countytallinntorutood.eeTallinn Torutööd: from 23 to 187 enquiries a month
Tallinn Torutööd, a Mustamäe plumbing firm founded in 2002, grew enquiries from its website from 23 to 187 a month with a page for every job, a page for every town and prices on the page.
“I have been a plumber since the eighties and honestly the internet was my son's thing, not mine. Housing associations knew us, that was it. Now the emergency van gets calls at night from people who found tallinntorutood.ee and already read the hourly rate before they phone. Some nights the duty master goes to three leaks in a row now. REND did the whole thing, I just answered their questions about risers.”
Results
Where they started
Toomas Kurg founded Tallinn Torutööd in Viimsi in 2002 and runs it today from Akadeemia tee in Mustamäe with 18 people and six vans. Most of the work came from housing associations in Lasnamäe, Mustamäe and Õismäe that had used the firm for years.
Anyone searching for “toruabi Tallinn” or “boileri vahetus” at night found other companies. In January 2025 the website brought 23 enquiries a month.
How we helped
- Months 1–2
A page for every job
We mapped every job people search for and gave each one a page: leaks, blocked drains, water heaters, radiators, underfloor heating and a PEX re-pipe, each with the hourly rate, the time the job takes and the 10-bar pressure test that ends it.
- Months 3–5
A page for every town
We went after the town searches with pages for Saue, Rae vald, Maardu, Viimsi and Keila, each with the emergency arrival time in minutes and the buildings and pipes typical of that town.
- Months 6–10
Guides for housing associations
We published guides on riser replacement in panel blocks, heat-substation maintenance and limescale from Tallinn's hard water, the questions an association board asks before it signs.
Where they are now
In ten months enquiries from tallinntorutood.ee went from 23 to 187 a month, jobs booked from them from 17 to 131 and visits from Google from 212 to 3,941.
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