Terrassiehitus TallinnDeck building, Harju Countyterrassiehitustallinn.eeTerrassiehitus Tallinn: from 7 to 69 enquiries a month
Terrassiehitus Tallinn, a Peetri deck builder founded in 2008, grew enquiries from its website from 7 to 69 a month with a page for every deck, foundation and shelter it builds.
“We build decks April to October and in the winter I used to just hope the phone rings in spring. REND made the site so people find us already in February, they read about screw piles and the measuring visit and book it straight away. In June we had more measuring visits than we could do in a week, never happened before. Very happy, and the guys are too because the season is planned now.”
Results
Where they started
Tõnis Raidma graded timber at a sawmill and built his first decks in the evenings, then founded Terrassiehitus Tallinn in Peetri in 2008. Two build crews put up wooden and composite decks, shelters and carports, and a maintenance crew oils and repairs finished decks.
The season ran April to October and the bookings started late. In January 2025 the website brought 7 enquiries a month.
How we helped
- Months 1–2
A page for every deck
We mapped the deck searches and gave each its own page: wooden and composite decks, screw-pile and block foundations, shelters and carports, and deck oiling and repair, each with the price per square metre.
- Months 3–5
The measuring visit online
We put the measuring visit and the hand-auger test hole that reads the plot's soil on every page, with a form that books the visit.
- Months 6–10
Guides for the winter
We published guides on screw piles, the snow load a shelter has to carry and oiling a deck, so owners plan in winter and book before the season.
Where they are now
Enquiries from terrassiehitustallinn.ee went from 7 to 69 a month, measuring visits from them from 2 to 21 and visits from Google from 64 to 853.
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